September 16, 2007

Mumbai Domestic Airport - The Wow! Experience

I'm in the field of design and user experience, and people sometimes need to be explained what the latter means. Let me start by saying that design is perhaps a subset of user experience. Marketing could also be a part of the user experience as a whole, besides design. To make things simpler, let me use this post to rave about the Mumbai domestic airport experience.

If you remember the domestic airport as a shoddy place where everything was dirty and chaotic, you obviously haven't been there lately. The lower terminal is brand spanking new and has a slick, futuristic design, completely spic and span. From the moment you enter, there's a sense of vast open space, very well lit. Hallways have trees planted along with a seating desk. Tons of seating space in fact. Clean loos, a cyber cafe, some great snack counters, Crossword bookstore, Cafe Coffee Day, Stop and Go (a mini Shoppers Stop), really swanky lounges - it's great to see a transformation from a filthy airport to a wow experience!

Essentially it's not just a great looking place only, but also a completely new, richer experience for everyone.

Peace on arrival

What's more, you'll be in for a pleasant surprise on arrival in Mumbai - no more getting 'taken for a ride' by the cabs and rickshaw drivers with excess fare demands. Every person who gets into a cab or rick is now given a handy leaflet which has both rate cards printed! This my dear readers, is what great user experience is all about. Understanding what users need, want and expect - and soliciting a wow! reaction. Naturally, I can't wait to fly next!


Nick said...

Hey, cool new template! And great post.

Anonymous said...

couldn't agree with you more! not just bombay, but even madras... ok maybe not as good as mumbai, but pretty decent for Indian airports.

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gaujo :) said...

kaushalya i still gotto read yor post... but HAD to comment first.. nice template.. love the clean look .. love the way the date is.. and the tabs.. and detailing! good work!

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