The other day, I was browsing through a local Sarvodaya and was intrigued by variants of some familiar brands.
Close Up Flavilicious
First reaction - flavi-wtf? Whatever! Being a 'connoisseur of brands', I had to pick it up and play guinea pig for the marketers and the greater good of humankind. The Close Up folks have come out with 2 'limited edition' flavored toothpastes - Luscious Lychee and Tangerine Burst. I've started using the Tangerine, and quite like it in the mornings, but I prefer the classic Red before bed. Lychee is too err... pink for me to even look at the box. Will leave it for the sis. And if you are someone from Unilever reading this, I have some suggestions - how about a chocolate flavor?!
Some interesting observations about the packaging and the product:
- The brand is seemingly so well established, that besides in the textual description, there is no mention of the word 'toothpaste' on the box!
- There's a 'do not swallow' instruction :) Hehe. Good advice, since you may forget it's toothpaste!
'Pamper Yourself', says the ad campaign. And indeed, this serious competitor to the cafe mocha makes friends with your taste buds - as soon as you've had your first sip. Priced at Rs.40 for 5 sachets, it comes at a premium, but one that I wouldn't mind paying for. It's still cheaper than a cappuccino and most importantly - I would give it a 10 on 10 on the brand+product experience, which begins at the very sight of the packaging. Housed in a very well designed triangular carton are 5 triangular pod sachets. The box opens easily, so do the sachets. And all it takes is adding a cup of hot water to make yourself a sinful cup of dessert tea. I had picked up the vanilla flavor, and it was definitely better than I had expected. Rich and creamy, without an iota of artificial taste - perfectly blended. Highly recommended (by a self proclaimed tea lover)!